Mazda - Emissie Switch
While working for These Days, I was asked to design an illustration and a logo for one of their clients, Mazda.
Since February the first, the city of Antwerp introduced a low-emission zone. This implied that the most polluting cars where not allowed to enter the city any more. As a result, drivers of polluting vehicles who wanted to go to the city, would have to park their car far away from the city center. Mazda and These Days introduced a convenient alternative: De Emissie Switch.
On the parking lot of deSingel site - just before entering the city center - Mazda temporarily set up a Emissie Switch-point where people could exchange their polluting car for a day for a brandnew - and far less polluting - Mazda.
Since February the first, the city of Antwerp introduced a low-emission zone. This implied that the most polluting cars where not allowed to enter the city any more. As a result, drivers of polluting vehicles who wanted to go to the city, would have to park their car far away from the city center. Mazda and These Days introduced a convenient alternative: De Emissie Switch.
On the parking lot of deSingel site - just before entering the city center - Mazda temporarily set up a Emissie Switch-point where people could exchange their polluting car for a day for a brandnew - and far less polluting - Mazda.
Some previous concepts.
